UK cycling body British Cycling leveraged the turn of the year to turn attention towards Tokyo 2020 with its first ever festive marketing campaign focusing on young BMX star Kye Whyte. The social spot showcase Whyte’s journey from a receiving his first bike for Christmas when he was a young child growing up in Peckham… Continue reading British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
