‘Play Their Way’, a new Sport England and National Lottery funded initiative led by the Children’s Coaching Collaborative, was launched in late May at Peckham BMX Club in South London with an integrated campaign that brought to life the project’s aims of transforming the way children and young people are coached in sport and physical… Continue reading Kids Coaching Collaborative ‘Play Their Way’ Aims To Transform UK Children’s Coaching
Tag: Kye Whyte
British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
UK cycling body British Cycling leveraged the turn of the year to turn attention towards Tokyo 2020 with its first ever festive marketing campaign focusing on young BMX star Kye Whyte. The social spot showcase Whyte’s journey from a receiving his first bike for Christmas when he was a young child growing up in Peckham… Continue reading British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
