On 6 September British Cycling launched a flagship film unveiling its ‘Strategy To Paris 2024’ following the stunning, medal-winning success of UK cyclist at the Tokyo Olympic and Paralympic Games across track, road, BMX and mountain bikes. Voiced by British freestyle BMX star and Olympic gold medalist Charlotte Worthington and developed and produced in… Continue reading British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
Tag: BMX
Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
Red Bull has launched a new 10-part ‘What Does It Take’ podcast series hosted by BMX star and eight times Flatland World Champion Matthias Dandois who interviews fellow Red Bull athletes and extreme sports stars from around the world which a focus on finding out not only what it takes to get to the top,… Continue reading Red Bull Launches ‘What Does It Take’ Podcast Series Hosted By BMX Star Matthias Dandois
British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
UK cycling body British Cycling leveraged the turn of the year to turn attention towards Tokyo 2020 with its first ever festive marketing campaign focusing on young BMX star Kye Whyte. The social spot showcase Whyte’s journey from a receiving his first bike for Christmas when he was a young child growing up in Peckham… Continue reading British Cycling Seeks To Reach 1m With Its First Festive Film About Kye Whyte’s #ChristmasBike
