On 6 September British Cycling launched a flagship film unveiling its ‘Strategy To Paris 2024’ following the stunning, medal-winning success of UK cyclist at the Tokyo Olympic and Paralympic Games across track, road, BMX and mountain bikes. Voiced by British freestyle BMX star and Olympic gold medalist Charlotte Worthington and developed and produced in… Continue reading British Cycling Film Unveils ‘Lead Our Sport, Inspire Our Communities’ Strategy Launch
Tag: Mountain Bike
Specialized’s Alien Conspiracy-Style Film Promotes New ‘Turbo Levo’ eMTB
To promote the launch of cycling giant Specialized’s new electric mountain bike – the Turbo Levo – the brand’s marketers tandemed up with Sabertooth Pictures to create a conspiracy style long form film featuring aliens, flying saucers and abductions. Based around an alien engineer creating the unbelievable power to ride more trails’ and leveraging… Continue reading Specialized’s Alien Conspiracy-Style Film Promotes New ‘Turbo Levo’ eMTB
Red Bull Bike Short Summer Blockbuster YouTube Films
While the latest TV viewing figure claims for The Tour De France seem to range anywhere from 44m to 3.5bn people, one set of impressive summer bike viewing statistics that have a little more clarity are those for Red Bull’s twin blockbuster mountain bike webfilms – ‘Imaginate’ and ‘Peregrine Falcon Hunts Downhill Rider’. Imaginate,… Continue reading Red Bull Bike Short Summer Blockbuster YouTube Films
