Adidas continued to build its new umbrella ‘You Got This’ marketing platform through February and March with a trio of online films featuring a lineup of young Adidas ambassadors – including Anthony Edwards, Mia Fishel, Gabriel Martinelli and Andreas Pereira, plus Francisco Cerundolo and Felix Auger Aliassime – which all explore how they might play… Continue reading Adidas Expands #YouGotThis Via Trio Of Pressure-Free, Fun-Only Films Featuring Edwards, Fishel, Martinelli, Pereira, Cerundolo & Aliassime
Tag: Long Form Film
Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
An integrated Persil campaign leveraged its partnership with Arsenal FC to unveil a new direction in its long-running, umbrella ‘Dirt Is Good’ brand family and marketing platform spearheaded by a long-form film fronted by Gunners’ (and England) attacker Bukayo Saka. Objective The Unilever-owned brand’s campaign’s goal was not only to promote the new Persil capsule… Continue reading Dirt Is Good/Persil Capsule Plays Villain In Saka Fronted ‘The Autograph’ Unilever & Arsenal Activation
Tracksmith Champions Competitive Amateur Runners In 84-Min ‘Church Of The Long Run’ Film
Independent running brand Tracksmith sought to honour the amateur spirit upon which the sport was founded and champion what it calls the ‘Running Class’ – non-professional, competitive runners dedicated to the pursuit of personal excellence – through a long form film called ‘Church Of the Long Run’. The 84-minute video, helmed by regular brand collaborator and… Continue reading Tracksmith Champions Competitive Amateur Runners In 84-Min ‘Church Of The Long Run’ Film
Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
Pepsi, a major NFL partner and the title sponsor of the league’s showpiece Super Bowl Halftime Show, promoted its sponsorship of the entertainment extravaganza with a cinematic style trailer called ‘The Call’. The 4-minute spot is packed with references to cultural touchstones and features the show’s line-up of musical stars – including Eminem, Snoop… Continue reading Pepsi Promotes Super Bowl LVI Halftime Show With All-Star Cinematic ‘The Call’ Trailer
Haven Holidays Extends ‘Breath of Fresh Air’ Brand Platform To Team GB Tokyo 2020/21 Olympic Activation
Holiday brand Haven launched a new campaign to mark its partnership with Team GB and build association and buzz ahead of the rearranged Tokyo 2020/21 Olympic Games which is led by a series of spots staring comic actress Kerry Godliman who offers her own unusual coaching style to some of the Team GB stars. … Continue reading Haven Holidays Extends ‘Breath of Fresh Air’ Brand Platform To Team GB Tokyo 2020/21 Olympic Activation
Specialized’s Alien Conspiracy-Style Film Promotes New ‘Turbo Levo’ eMTB
To promote the launch of cycling giant Specialized’s new electric mountain bike – the Turbo Levo – the brand’s marketers tandemed up with Sabertooth Pictures to create a conspiracy style long form film featuring aliens, flying saucers and abductions. Based around an alien engineer creating the unbelievable power to ride more trails’ and leveraging… Continue reading Specialized’s Alien Conspiracy-Style Film Promotes New ‘Turbo Levo’ eMTB
Golf Australia’s 3-Hr ‘Tee Your Mind’ Slow TV Campaign Shows Golf Is Good For The Mind
Golf Australia released a three-hour, slow-TV mindfulness film to spearhead a new ‘Tee Your Mind’ campaign which highlights the mental health benefits of the sport in order to drive participation. The initiative, created in harness with M&C Saatchi Sport and Entertainment Sydney, aims to move beyond the familiar social and physical benefits for players,… Continue reading Golf Australia’s 3-Hr ‘Tee Your Mind’ Slow TV Campaign Shows Golf Is Good For The Mind
Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
The week ahead of the Premier League’s 20/21 season kickoff saw league sponsor Coca-Cola Great Britain team up with Sky Media to launch a new content marketing ‘mockumentary’ starring comedian Mo Gilligan. The creative showcases Gilligan’s transformation of his home into a serious soccer sofa screening experience and the comic proudly states “if I’m… Continue reading Coca-Cola Partners Sky Sports For New Mo Gilligan Premier League ‘Mockumentary’ Campaign
As His Number Is Retired By The New York Yankees, Budweiser Salutes Jeter with #ThisBudsFor2
MLB beer partner Budweiser rolls out a stirring and emotional tribute to New York Yankees icon Derek Jeter as the Bronx ball club retires his famous number 2 jersey. The activation accolade is led by a long-form commercial called ‘This Bud’s for 2’, launched on 12 May to coincide with Friday’s Yankee Stadium number… Continue reading As His Number Is Retired By The New York Yankees, Budweiser Salutes Jeter with #ThisBudsFor2
Ambassador Led New Balance ‘Letters to My Future Self’ Campaign Aims To Inspire Athletes
New Balance is rolling out a new campaign built around a set of its athlete endorsers writing a letter to their future selves highlighting the goals, the drive and the values that they embody to be the best. The first phase of the Boston-based brand’s new initiative, which aims to inspire all athletes to… Continue reading Ambassador Led New Balance ‘Letters to My Future Self’ Campaign Aims To Inspire Athletes
King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
Launched to leverage interest around the US Grand Prix, 19 October saw Red Bull F1 launch a pit-stop led content marketing campaign spearheaded by a flagship documentary on Red Bull TV called ‘The History of the Pit Stop: Gone in 2 Seconds’. The timing of the initiative roll-out also celebrated the team’s world record… Continue reading King Of Content Red Bull Racing Leverages US Grand Prix With Long Form ‘F1 Pit Stop’ Documentary
