Swiss sportswear brand On tells turns the startling sporting story of Ghanian skeleton star Akwasi Frimpong into a graphic novel in a campaign that seeks to create a new hero for the next generation of African winter sports athletes and to show the power of ‘Dreaming On’. Rolled out ahead of Beijing 2022, the… Continue reading Sportswear Brand On Leverages Beijing 2022 Via ‘Black Ice’ Film Turning Ghanaian Skeleton Star Frimpong Into Comic Book Superhero
Tag: Super Hero
FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
Some of the biggest names in the footballing world get a heroic makeover in a mid March promotional film ahead of the Women’s World Cup France 2019. Timed to leverage a series of pre World Cup friendly warm up tournaments – such as the #SheBelievesCup – and the start of the tournament’s individual online… Continue reading FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
