Official FIFA partner Coca-Cola launched its Qatar 2022 Men’s World Cup campaign on 31 August with a burst of digital spots building brand buzz and pre-tournament excitement around the world running under the title ‘Believing In Magic’. ‘Believing is Magic’ is a manifestation of Coca-Cola’s umbrella ‘Real Magic’ brand platform (which debuted in 2021)… Continue reading Coca-Cola Kicks Off FIFA World Cup 2022 Global Activation By ‘Believing In Real Magic’
Tag: Trophy Tour
Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
The pandemic forced UEFA Europa League partner Kia Motors to pivot in the middle of its 2019/20 season marketing programme and switch many of its multi-pronged activation’s physical and in-person strands to virtual spaces and online experiences – including its work leveraging its Trophy Tour, Official Match Ball Carrier, Heroes Walk and Undeniable campaigns.… Continue reading Trophy Tour/Heroes Walk/OMBC/Undeniable – Kia & UEFA Europa League
Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
Between January and July 2019 official UEFA tournament automotive partner Kia activated its rights to the first UEFA Europa League Trophy Tour (Driven By Kia) with a community cause focused initiative which collected unwanted football boots from European fans and donated them to the Zaatari refugee camp in Jordan. Territory: Europe/Global Agency: Right… Continue reading Kia UEFA Europa League Trophy Tour Activation Led By Football Boot Donation Drive
FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
Some of the biggest names in the footballing world get a heroic makeover in a mid March promotional film ahead of the Women’s World Cup France 2019. Timed to leverage a series of pre World Cup friendly warm up tournaments – such as the #SheBelievesCup – and the start of the tournament’s individual online… Continue reading FIFA Launch Women’s 2019 World Cup #LegendsSquad ‘Assemble’ Super Hero Teaser Tournament Promo
Coke Leverages Premier League Partnership Via Integrated, Diverse ‘Where Everyone Plays’
Coca-Cola puts real fans front and centre of the hero commercial that kicked-off a new Premier League sponsorship campaign celebrating all the everyday fans who play a role in making the league the most diverse and exciting in the world. The drinks behemoth’s initiative, following its new 3.5 year Premier League partnership (its biggest… Continue reading Coke Leverages Premier League Partnership Via Integrated, Diverse ‘Where Everyone Plays’
Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
On 11 September, to activate around the first group 2017/18 UEFA Champions League matches, long-time partner Heineken launched an integrated #ShareTheDrama campaign fronted by footballing legends Ronaldinho, Ruud van Nistelrooy and Jerzy Dudek. The tournament’s long-time beer sponsor leveraged the start of the group stages with a campaign spearheaded by a set of three… Continue reading Heineken Activates Past/Present/Future UEFA Champions League With Cinematic #ShareTheDrama
Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
A slapstick spot sees seasoned silverware collector and Jaguar ambassadors Andy Murray and José Mourinho star in a humorous heist spot to highlight the brand’s pre-tournament trophy tour which aims to inspire kids to take up tennis and promote the new Sportbrake. Mourinho teams up with two schoolchildren, plus some cardboard and a little… Continue reading Murray & Mourinho Star In AELTC Sponsor Jaguar’s Stolen Wimbledon Trophy (XF Sportbrake) Spot
100 Day Countdown Sees ICC Auto Sponsor Nissan Rev Up ForThe Champions Trophy Tour
21 February marked the 100 Countdown until the start of the ICC Champions Trophy 2017 and saw the milestone saw the engine rev up and the handbrake lifted for the start of the tournament’s Nissan Trophy Tour – a global journey backed by the auto sponsor that aims to bring the excitement of the Champions Trophy… Continue reading 100 Day Countdown Sees ICC Auto Sponsor Nissan Rev Up ForThe Champions Trophy Tour
LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
The Lawn Tennis Association (LTA) rolled out its first-ever brand campaign, called ‘Go Hit It’, as it aims to move tennis beyond its middle-class stereotype and boost tennis participation across the UK. Looking to build on the sport’s momentum following 2015’s historic Davis Cup by BNP Paribas win, the 20 May launch also leverages… Continue reading LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
As the college football season (and the NFL) get underway, Nissan rolls out the latest version of its multi-platform campaign (run in harness with ESPN) called ‘The Nissan Heisman House’. Now in its fifth year, the automaker (and the broadcaster)’s activation unites an impressive phalanx of 14 Heisman Trophy winners in no less than 20… Continue reading Nissan (& ESPN) ReOpen The Heisman House For 2015 Football Season
Land Rover’s Grassroots-Led Integrated RWC Work Blends Ads, Ambassadors, Mascots & Experiences
At the heart of Land Rover’s new ‘We Deal In Real’ brand campaign leveraging its Rugby World Cup rights lies its support for ‘grassroots-to-stadium’ rugby. United by the hashtag #WeDealInReal, the campaign spans several strands – from high-profile central advertising strand and social media content, to experiential initiatives, mascot leverage, global media partnerships and… Continue reading Land Rover’s Grassroots-Led Integrated RWC Work Blends Ads, Ambassadors, Mascots & Experiences
MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
MasterCard, one of three platinum partners to have invested $5m in 2015 Copa America rights sticks to its global strategy of activating its sponsorships around its under ‘Priceless Surprises’ big idea through the central pillar of its sponsorship of the Trophy Tour (complete with fan experiences and photo opportunities). This multi-platform, multi-market central and… Continue reading MasterCard Copa América Trophy Tour Campaign #SentirseCampeón
