Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Tag: Boost Particpation
LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
The Lawn Tennis Association (LTA) rolled out its first-ever brand campaign, called ‘Go Hit It’, as it aims to move tennis beyond its middle-class stereotype and boost tennis participation across the UK. Looking to build on the sport’s momentum following 2015’s historic Davis Cup by BNP Paribas win, the 20 May launch also leverages… Continue reading LTA’s Integrated ‘Go Hit It’ Aims To Get More Brits Playing Tennis More Often
