Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Tag: Case Study
AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Nike teamed up with agency AnalogFolk to create a new personalised membership platform for the consumers and athletic community of Hong Kong promoted via an online and in-store promotional campaign. Territory: Hong Kong Agency: AnalogFolk Objective: Nike has a global ambition to be a true partner to everyday athletes and… Continue reading AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
London 2012 Campaign Case Study > British Airways
Analysis of the Tier One Official Airlines Partner’s sponsorship activation inc. objectives, strategy and multi-phase campaign analysis. Download case study pdf.
