November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement. Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
Tag: AnalogFolk
Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
On 5 August Foot Locker Europe launched a multi-channel campaigned called ‘Back To School’ which also promotes its grant-giving partnership with the organisation Creative Debuts. The Creative Debuts’ partnership sees Foot Locker offer a total of €15,000-worth of financial grants to young creators living in Europe to help them kickstart their careers. Created… Continue reading Foot Locker Europe’s ‘Back To School’ Campaign Promotes Youth-Focused Creative Grants
Foot Locker Teams Up With A teams Of European Artists On Wearable Art Collection Collaboration
Foot Locker Europe’s ‘Wear More Art Spring 21’ campaign saw the sports shoe retailer work with Italian street artist Rediet Longo (known as RED) and British tattooist Jade Chanel to bring street art and tattoo culture to life by using iconic sneakers as a canvass. The campaign was developed in collaboration with regular Foot… Continue reading Foot Locker Teams Up With A teams Of European Artists On Wearable Art Collection Collaboration
Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot
Foot Locker Europe rolls out the second wave of work in its new ‘Shoes Don’t Change The World. You Do’ brand platform which is fronted by leading changemakers across the continent championing individuality and a more progressive future for their communities and for society. The campaign encourages the younger generation to embrace and accept… Continue reading Foot Locker EU Embraces Individuality In Latest Gen-Z ‘Changemakers’ Music-Led Social Spot
Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
Following on from Foot Locker’s global pledge to donate $200m to the black community through a programme of economic development and education programmes, the sports shoe retailer’s European arm has launched a new brand platform called ‘Shoes Don’t Change the World. You Do.’ The initiative, which debuted on 16 July, aims to drive and… Continue reading Foot Locker Europe & AnalogFolk Launch ‘Shoes Don’t Change the World. You Do’
AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Nike teamed up with agency AnalogFolk to create a new personalised membership platform for the consumers and athletic community of Hong Kong promoted via an online and in-store promotional campaign. Territory: Hong Kong Agency: AnalogFolk Objective: Nike has a global ambition to be a true partner to everyday athletes and… Continue reading AnalogFolk Launches NikePlus Membership 2.0 Hong Kong Marketing Campaign
Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport
The ‘Nualla Puo Fermarci / Stop at Nothing’ initiative saw Nike and agency AnalagFolk seek to get more Italian women involved in and participating in sport by paring Nike athlete ambassadors with social dance influencers to create choreographed dance move challenges on TikTok. The Challenge The initiative was a response to a… Continue reading Nike ‘Nualla Puo Fermarci’ Blends Sport & Dance On TikTok To Get Milanese Women Into Sport
Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
A notable strand of Nike Football’s ‘Dreams Are Made Here’ activation at Super Bowl LIII saw the sportswear behemoth make it ‘rain’ Air Force 1s (kicks and jerseys) from the cloud with its first-ever product drop via AirDrop. The initiative, launched on Friday 1 February ahead of the Big Game, took place at Nike’s… Continue reading Nike Football’s ‘Dreams Are Made Here’ Drops Air Force 1 Via AirDrop At Super Bowl Brand Space
