Tag: Tier One

Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’

Rio 2016 organising committee partner Nissan is activating its rights as the official auto sponsor of the Olympic Games with a campaign fronted by athlete ambassador Usain Bolt that challenges the fastest man on the planet to take on his toughest competitor yet – fire.   Endorser Bolt, the Japanese car company’s Global Director of… Continue reading Nissan’s Rio 2016 Activation Sees Usain Race Fire in ‘Bolt vs Flame’

Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’

LOCOG’s domestic banking partner Lloyds TSB placed Facebook at the heart of its Olympic activation programme by integrating the social media site into several strands of its overarching community-based campaign.   With an umbrella objective of bringing the Games into the bank’s local communities and enabling its customers across the UK to personally experience and… Continue reading Lloyd’s Facebook ‘Olympic Spirit’ & ‘Torchview Tagging’

EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’

With the Games just a few days away, EDF becomes another London 2012 sponsor to switch its Olympic activation focus from loyalty to patriotism.   The utilities company’s latest Tweet-powered campaign, ‘Energy Of The Nation’, launches on 19 July and aims to measure the mood of the country during the Olympics and Paralympics.   Using… Continue reading EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’

EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme

  Tier One London 2012 national sponsor EDF Energy is rolling out an athletics-themed campaign promoting its Olympic-focused reward scheme ‘Thank Yous’.   Starring its recently produced CGI ‘blob’ brand character, the LOCOG sustainability partner fronts a new 30-second spot that shows the brand character dreaming of athletics and then joining a glittering dance troupe… Continue reading EDF’s Golden ‘Thank Yous’ London 2012 Loyalty Scheme