To leverage FIFA’s 2023 Women’s World Cup in China, Nike rolled out a football campaign spearheaded by a pair of feature films featuring the China National Women’s Team and star striker Wang Shuang backed by an outdoor stunt to encourage the whole nation to follow their heart. Nike teamed up with long-time creative partner… Continue reading Nike Champions China’s Women’s Footballers In 2023 World Cup ‘House Of Football / Heart Buddy’ Campaign
Tag: Light Show
Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
Heineken’s live launch of its Rugby World Cup 2015 campaign used 3D digital projection to light up London’s stunning Somerset House and turn it into a ‘virtual’ rugby stadium. Dynamic rugby stadium images, in Heineken’s signature green brand colour, were projected on to the walls of the historic building. The projection was initiated… Continue reading Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
Marmite’s Interactive Oxford Street Christmas Lights
Love it or hate it, even London’s beloved Oxford Street Christmas lights are a sponsorship platform these days. And nothing says Christmas quite like flying elves carrying yeast extract spread! But at least this year there was an innovative element of consumer interaction, participation and even a nod to consumer-control within Marmite’s 2012 festive… Continue reading Marmite’s Interactive Oxford Street Christmas Lights
EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
With the Games just a few days away, EDF becomes another London 2012 sponsor to switch its Olympic activation focus from loyalty to patriotism. The utilities company’s latest Tweet-powered campaign, ‘Energy Of The Nation’, launches on 19 July and aims to measure the mood of the country during the Olympics and Paralympics. Using… Continue reading EDF’s Tweet-Powered Mood Campaign ‘Energy Of Nation’
