In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed over control of its F1 brand story and build up to the race to TikTok creators. @astonmartinf1 Introducing I / AM LIVE, the ultimate BTS… Continue reading Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
Tag: Live Launch
New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship
In late December 2020 the AG2R Citroën cycling team unveiled its new brand identity, colours and new jersey for the 2021 season created by the Elodie Boyer Conseil agency and promoted through a video, social and PR campaign. Following its recent sponsorship tie-up with Citroën, which will run until 2025, the Vincent Lavenu led AG2R… Continue reading New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship
Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
Heineken’s live launch of its Rugby World Cup 2015 campaign used 3D digital projection to light up London’s stunning Somerset House and turn it into a ‘virtual’ rugby stadium. Dynamic rugby stadium images, in Heineken’s signature green brand colour, were projected on to the walls of the historic building. The projection was initiated… Continue reading Heineken RWC Launch Party Transforms Somerset House Into Virtual Stadium
