The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe. The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power
Tag: Visual Identity
2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov
The start of November saw UEFA launch the branding for the final of its flagship club tournament the 2022 Champions League in St Petersburg with assets built around artwork by renowned Russian artist Maksim Zhestkov. UEFA agency EveryFriday, which has worked with UEFA since 2019, commissioned Zhestkov to create the anchor art for the… Continue reading 2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov
Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
Band Networks (Bandeirantes), which acquired the rights to broadcast Formula One (F1) in Brazil for the 2021 season, launched a promotional campaign which showcased historic moments from the world’s most popular auto racing series alongside a new telecast visual identity which blends striking imagery with a minimalist visual language. The campaign, which was conceived… Continue reading Brazil’s Band Network Celebrates F1’s Greatest Stories Via Historic Moments Spot, Social Series & New Visual Identity
New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship
In late December 2020 the AG2R Citroën cycling team unveiled its new brand identity, colours and new jersey for the 2021 season created by the Elodie Boyer Conseil agency and promoted through a video, social and PR campaign. Following its recent sponsorship tie-up with Citroën, which will run until 2025, the Vincent Lavenu led AG2R… Continue reading New Identity, Kit & Car For Rebranded AG2R Citroën Cycling Team Unveiled After Auto Sponsorship
World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
The highly stylised, black and white graphic visual identity for the 2018 World Chess Championship has been generating plenty of interest and comment since the final head-to-head tournament began in London on 9 November. World Chess, the rights-holder to FIDE’s World Championships, worked with Moscow-based design consultancy Shuka to create what is described as a ‘thoughtful… Continue reading World Chess Brand ID Refresh Puts Emotion Above Rationality For 2018 World Championships
