NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe.   The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power

Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer

With assistance from translator Maxine, new Wrexham AFC owners Ryan Reynolds and Rob McElhenney launched an official trailer across the club and their personal social platforms to announce the commissioning of a new FX docu-series called ‘Welcome To Wrexham’.   WELCOME TO WREXHAM | FX Entertainment orders docuseries ⚪️ #WxmAFC — Wrexham AFC (@Wrexham_AFC) May… Continue reading Ryan Reynolds & Rob McElhenney’s Welsh Language ‘Welcome To Wrexham’ FX Show Trailer

Sport England Launch ‘We Are Undefeatable’ A Year Ahead Of The 2020 Paralympics

Late August saw Sport England launch ’We Are Undefeatable’: a new TV led initiative created in collaboration with 15 charities that aims to inspire and support people with long-term illnesses by driving awareness of the positive benefits of physical activity.   The integrated campaign, which was reported to be worth around £3m and was planned… Continue reading Sport England Launch ‘We Are Undefeatable’ A Year Ahead Of The 2020 Paralympics

New Balance Football Rolls Out ‘Make It To Moscow’ Content Series Ambushes Russia 2018 World Cup

As the FIFA World Cup approached kick-off in mid-June, sportswear giant leveraged spiking soccer interest (and ambushed rival and official FIFA partner Adidas) with the launch of an inventive campaign called ‘Make it to Moscow’.   The initiative was an entertaining documentary series of football content that set out to uncover the real footballing culture in four of Russia’s World Cup host cities.  … Continue reading New Balance Football Rolls Out ‘Make It To Moscow’ Content Series Ambushes Russia 2018 World Cup

Patriots QB Tom Brady Fronts Own Docu-Series Called ‘Tom Vs Time’ On New Facebook Watch Platform

The New England Patriots quarterback and super star of the NFL is leveraging January’s playoff fever with the launch of his very own documentary social series debuting on the new Facebook Watch video platform.   The idea is that ‘Tom v Time’ will give fans an intimate look into Brady’s life both on and off… Continue reading Patriots QB Tom Brady Fronts Own Docu-Series Called ‘Tom Vs Time’ On New Facebook Watch Platform