The New Zealand SailGP Team introduced a dynamic new identity – ‘The Black Foils’ – ahead of the 2024 ITM New Zealand Sail Grand Prix – which spans name, logo, typeface, colour code and a marketing campaign. Objective The objective was to create a new 360-degree team identity and campaign that acts as an awareness… Continue reading SailGP Launches Fresh Team New Zealand ‘Black Foils’ Identity Campaign
Tag: Brand Identity
NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power
The NBA teamed up with agency Saatchi & Saatchi UK to create and launch a new visual identity for the NBA through the launch of an eight-part docu-series titled ‘Hoop Cities’ which explores and celebrates the culture, history and connective power of basketball in Europe. The dynamic concept and visual identity uses q basketball… Continue reading NBA Europe’s Fresh ‘Hoop Cities’ Identity Explores Basketball Culture, History & Connective Power
ITTF & Superunion Asia Develop & Launch A New Identity for World Table Tennis (WTT)
November saw World Table Tennis (WTT) link up with Superunion Asia develop and launch a new WTT identity in an attempt to not only capture and engage new audiences, but also attract new commercial partners and inspire millions more people around the world to play the game. WTT, which was created by the International… Continue reading ITTF & Superunion Asia Develop & Launch A New Identity for World Table Tennis (WTT)
2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov
The start of November saw UEFA launch the branding for the final of its flagship club tournament the 2022 Champions League in St Petersburg with assets built around artwork by renowned Russian artist Maksim Zhestkov. UEFA agency EveryFriday, which has worked with UEFA since 2019, commissioned Zhestkov to create the anchor art for the… Continue reading 2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov
UEFA Celebrates Diversity & Inclusion At Berlin’s Olympiastadion At EURO 2024 Brand Identity Launch
At a launch event in Berlin’s Olympiastadion, one of the 10 German stadiums which will host UEFA EURO 2024 Germany, UEFA unveiled a new tournament brand identity that aims to welcome everyone and to celebrate diversity and inclusion. View this post on Instagram A post shared by UEFA (@uefa_official) The brand refresh… Continue reading UEFA Celebrates Diversity & Inclusion At Berlin’s Olympiastadion At EURO 2024 Brand Identity Launch
Spain’s LaLiga Unveils New El Clasico Brand Identity & Logo For FC Barca/Real Madrid Matches
Elite Spanish soccer division LaLiga launched a new logo and brand identity specifically for the flagship ‘El Clasico’: the name for the games between the country’s two biggest clubs FC Barcelona and Real Madrid. The aim behind the initiative is to what is (arguably) the most famous, iconic and popular domestic football rivalry its… Continue reading Spain’s LaLiga Unveils New El Clasico Brand Identity & Logo For FC Barca/Real Madrid Matches
The FA Launches England Football Sub-brand Platform Spanning Site, Logo, Tools, Videos, Rewards & More
The first week of May saw England’s Football Association (The FA) launch a new ‘England Football’ brand identity campaign based around boosting the grassroots game. Introduced with a PR push and an integrated introductory campaign spearheaded by a hero spot and digital, the ‘England Football’ platform is based on a new hub which aims… Continue reading The FA Launches England Football Sub-brand Platform Spanning Site, Logo, Tools, Videos, Rewards & More
World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
21 May saw World Rugby launch a campaign to grow women’s rugby globally called ‘Try And Stop Us’ which aims to further increase participation, engagement and exposure among fans, players, clubs and all parties involved in the sport. The multi-platform initiative revolves around the concept that when someone chooses to start playing rugby, it is… Continue reading World Rugby Commits To Women’s Game With New ‘Try And Stop Us’ Brand Identity
Comedian David Walliams Fronts New Comic Social Campaign For Great British Racing
Late May saw Great British Racing (GBR) roll out the launch episodes in a new comic series of comedy sketches – called ‘Horsing Around’ – starring comedian and children’s author David Walliams alongside young actor Billy Jenkins. The initiative, which promotes GBR’s new ‘Under 18s Race Free’ campaign, sees the two front a set… Continue reading Comedian David Walliams Fronts New Comic Social Campaign For Great British Racing
Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
In October Tennis Australia unveiled a new dynamic brand identity for its flagship event – the Australian Open. Developed with brand consultant and design agency Landor Australia, the new tournament identity aims not just to reinforce the Australian Open’s ‘reputation for delivering worlds class experiences to fans and players’, but also to enhance its… Continue reading Tennis Australia & Landor Unveil Australian Open ‘AO’ Brand Identity & Logo Refresh
