Tag: Matta

England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup

The Rugby Football Union (RFU) launched a new multichannel campaign – created by UK-based creative agency MATTA – to boost attention, awareness and support for England’s ‘Red Roses’ around the Women’s Rugby World Cup 2021.   The campaign, which launched on 4 October (ahead of the year delayed, 8 October tournament kick off in New… Continue reading England Rugby’s ‘Red Roses Dream Team’ Campaign Aims To Ignite Support For Rugby World Cup

ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer

The last week of September 2022 saw The England & Wales Cricket Board (ECB) launch a joint campaign – it’s first running across both men’s and women’s England Cricket – to promote the ballot and ticket sales for the 2023 summer season which is spearheaded by an Ashes series for both teams.   The ‘Ashes,… Continue reading ECB Launches ‘Ashes, Two Ashes’ Ticket Sales Campaign Ahead Of 2023’s Busy Cricket Summer

ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season

In the second week of March, the England & Wales Cricket Board (ECB) rolled out a fresh brand and promotional campaign for the new Vitality Blast to celebrate the start of the new season and to mark what it trumpets as the world’s longest-running professional domestic Twenty20 competition turning 20 years old.   Created in… Continue reading ECB Launch ‘This Summer, Have A Vitality Blast’ Brand Campaign Ahead Of New Season

Wattbike Launches Major New Authentic Brand Campaign ‘For Real Athletes’

18 October saw smart bike brand Wattbike launch its first major brand campaign to challenge penthouse-perceptions of home cycling called ‘For Real Athletes’.   The marketing drive is spearheaded by a hero TV spot, created by MATTA and produced by Spindle, which introduces the viewer to a world of determined, everyday and professional athletes who… Continue reading Wattbike Launches Major New Authentic Brand Campaign ‘For Real Athletes’

UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments

The start of October saw the Local Organising Structure (LOS) responsible for delivering the UEFA Women’s EURO England 2022 appoint a leading group of marcoms agencies to promote and support the tournament led by M&C Saatchi Sport and Entertainment, MATTA, Threepipe Reply, Two Circles and Heart Productions.   This multiple agency group will be responsible… Continue reading UEFA Women’s Euro 2022 ‘Show Your Heart’ Campaign & Tournament MarcComms Agency Appointments

WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine

August saw the Association Of Tennis Professionals (ATP) and the Women’s Tennis Association (WTA) launched their first marketing collaboration in the form of a digital content series called ‘Tennis United: CrossCourt’.   ‘Tennis United’ explores life on both tours from behind the scenes through a series of intimate and in-depth one-on-one conversations between ATP and… Continue reading WTA & ATP Launch 1st Joint Campaign ‘Tennis United: Crosscourt – Presented By Racquet Magazine

ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans

On 9 December the Association Of Tennis Professionals (ATP) launched a major global campaign, ‘This Is Tennis’, to introduce the organisation’s latest brand refresh ahead of the start of the new season.   The campaign aims to promote both ATP players and tournaments with added dynamism and a tone of voice designed to enable tennis… Continue reading ATP Rebrands & Unveils ‘This Is Tennis’ Global Campaign To Target The Next Generation Of Fans

UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA

The UK company Wattbike has launched its debut US campaign, called ‘Only For The Obsessed’, to promote the introduction of its Atom smartbike across the Atlantic.   The campaign is led by a hero film, developed by UK creative agency Matta, which targets dedicated cyclists.   The marketing message – that the Wattbike Atom ‘is… Continue reading UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA

Next Gen ATP Finals ‘See The Future’ Campaign Seeks To Dramatise Event Modernity

Early July saw the launch of a new integrated ‘See The Future’ campaign promoting the 2019 Next Gen ATP Finals which aims to ‘dramatise the modernity’ of the tennis event.   The campaign for the tournament, which run from 5 to 9 November in Milan, was created in harness with London-based creative agency MATTA.  … Continue reading Next Gen ATP Finals ‘See The Future’ Campaign Seeks To Dramatise Event Modernity

ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport

The England and Wales Cricket Board (ECB) launched a multi-platform campaign, called ‘Express Yourself, a week ahead of the start of the ICC Cricket World Cup that focuses on ‘excitement’ of cricket and aimed at attracting younger fans to the sport.   The ECB is looking to the long-term health of the game so the… Continue reading ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport