The England and Wales Cricket Board (ECB) launched a multi-platform campaign, called ‘Express Yourself, a week ahead of the start of the ICC Cricket World Cup that focuses on ‘excitement’ of cricket and aimed at attracting younger fans to the sport. The ECB is looking to the long-term health of the game so the… Continue reading ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
Tag: ICC World Cup 2019
ICC Promotes World Cup Ticket Ballot Launch With Flintoff Fronted ‘Are You In?’ Carnival Campaign
The International Cricket Council (ICC) has kicked off its initial wave of promotional work for the 2019 World Cup, which will be held in England and Wales between 30 May and 14 July, with a new ticket campaign fronted by Freddie Flintoff called ‘Are You In?’ Timed to promote the launch of the tournament’s… Continue reading ICC Promotes World Cup Ticket Ballot Launch With Flintoff Fronted ‘Are You In?’ Carnival Campaign
