The England and Wales Cricket Board (ECB) launched a multi-platform campaign, called ‘Express Yourself, a week ahead of the start of the ICC Cricket World Cup that focuses on ‘excitement’ of cricket and aimed at attracting younger fans to the sport. The ECB is looking to the long-term health of the game so the… Continue reading ECB’s World Cup ‘Express Yourself’ Campaign Aims To Inspire 16 To 24-Year-Olds To Take Up the Sport
