18 October saw smart bike brand Wattbike launch its first major brand campaign to challenge penthouse-perceptions of home cycling called ‘For Real Athletes’. The marketing drive is spearheaded by a hero TV spot, created by MATTA and produced by Spindle, which introduces the viewer to a world of determined, everyday and professional athletes who… Continue reading Wattbike Launches Major New Authentic Brand Campaign ‘For Real Athletes’
Tag: Wattbike
UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA
The UK company Wattbike has launched its debut US campaign, called ‘Only For The Obsessed’, to promote the introduction of its Atom smartbike across the Atlantic. The campaign is led by a hero film, developed by UK creative agency Matta, which targets dedicated cyclists. The marketing message – that the Wattbike Atom ‘is… Continue reading UK Based Wattbike Brand Launches ‘Only For The Obsessed’ Campaign In The USA
