18 October saw smart bike brand Wattbike launch its first major brand campaign to challenge penthouse-perceptions of home cycling called ‘For Real Athletes’. The marketing drive is spearheaded by a hero TV spot, created by MATTA and produced by Spindle, which introduces the viewer to a world of determined, everyday and professional athletes who… Continue reading Wattbike Launches Major New Authentic Brand Campaign ‘For Real Athletes’
