18 October saw smart bike brand Wattbike launch its first major brand campaign to challenge penthouse-perceptions of home cycling called ‘For Real Athletes’. The marketing drive is spearheaded by a hero TV spot, created by MATTA and produced by Spindle, which introduces the viewer to a world of determined, everyday and professional athletes who… Continue reading Wattbike Launches Major New Authentic Brand Campaign ‘For Real Athletes’
Tag: Home Excercise
Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home
A new initiative launched in mid March by Sport England, following the British Government’s advice to stay at home during pandemic, was fronted by a national campaign to help people stay active during the coronavirus crisis. ‘Join The Movement’, developed in harness with agency by FCB Inferno, aimed to offer creative ideas for exercising… Continue reading Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home
