Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home

A new initiative launched in mid March by Sport England, following the British Government’s advice to stay at home during pandemic, was fronted by a national campaign to help people stay active during the coronavirus crisis.   ‘Join The Movement’, developed in harness with agency by FCB Inferno, aimed to offer creative ideas for exercising… Continue reading Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home

Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series

The start of July saw OVO Energy, the title sponsor of the OVO Energy Women’s Tour, roll out a campaign promoting the series’ Night Ride Event in London.   The activation is spearheaded by a video which features cyclists oedalling through the city streets on a tour of London’s iconic landmarks.     This spot… Continue reading Women’s Tour Title Sponsor Ovo Energy Activates 2019 UK Night Ride Series

Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport

May saw Suncorp release an emotive campaign called ‘Team Girls’ to act as a rallying cry to inspire Australian teen girls to stay in sport.   The new marketing programme, developed in harness with agency Leo Burnett Melbourne, gives a voice to 38 teenage Australians: a confidence rallying call.   Echoing sports motivational traditions and… Continue reading Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport