Launched on 28 September and culminating around the Gallagher Premiership Rugby Round 3 fixtures on the first weekend of October, the ‘Kicking Covid Into Touch’ campaign saw the league collaborate with the NHS to support the vaccination programme. The campaign saw some of Premiership Rugby’s leading players encourage young people to get their COVID-19… Continue reading Premiership Rugby Stars Support NHS Vaccine Programme Via ‘Kicking Covid Into Touch’
Tag: Government
Dept Int’l Trade Teams Up With Thomas Lyte For Behind The Scenes Six Nations Trophy Campaign
As the 2021 Guinness Six Nations kicked off, trophy maker Thomas Lyte teamed up with the UK Government’s Department for International Trade for a behind-the-scenes campaign focusing on the tournament’s trophy. Launched on 9 February, the campaign rolled out across both the company and the government department digital and social channels (including Facebook, Instagram… Continue reading Dept Int’l Trade Teams Up With Thomas Lyte For Behind The Scenes Six Nations Trophy Campaign
Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign
In the viscous teeth of another wave in the Covid-19 pandemic, the UK government and NHS has launched an integrated January 2021 ‘Better Health’ campaign. The initiative follows on from recent research which found seven in 10 Brits want to make healthier lifestyle changes due to coronavirus, so to support and encourage healthier lifestyle… Continue reading Public Health England & NHS Targets 40 to 60-Year-Olds With New Year NHS ‘Better Health’ Campaign
Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums
To mark the return of football fans to stadiums for live games in the UK, the Premier League and other UK sporting organisations worked with the Sports Technology and Innovation Group (a unit put together by the Secretary of State for Digital, Culture, Media and Sport to work with sport bodies to explore solutions to get… Continue reading Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums
India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’
The Government of India rolled out an awareness message for the country in its battle against coronavirus in the form of a film fronted by Indian cricketers’ emphasising the importance of wearing masks. Working with the BCCI, ‘Mask Force’ sees an impressive line-up of cricket stars speak from their own houses about the importance… Continue reading India’s Cricket Stars Go To Bat With The Government To Fight Covid-19 Via ‘Mask Force’
Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home
A new initiative launched in mid March by Sport England, following the British Government’s advice to stay at home during pandemic, was fronted by a national campaign to help people stay active during the coronavirus crisis. ‘Join The Movement’, developed in harness with agency by FCB Inferno, aimed to offer creative ideas for exercising… Continue reading Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home
‘Tiny Trainers’ Is The Latest Phase Of Sport Australia’s ‘Find Your 30’ Health & Fitness Initiative
The second half of February saw Sport Australia launch a new phase of its ‘Move It AUS: Find Your 30’ initiative with a campaign called ‘Tiny Trainers’. The campaign offers a distinctly rational message which it hopes that adults can’t ignore: it aims to harness the energy from the most active members of any… Continue reading ‘Tiny Trainers’ Is The Latest Phase Of Sport Australia’s ‘Find Your 30’ Health & Fitness Initiative
Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
Sport England is rolling out the next phase of its much admired and highly successful ‘This Girl Can’ campaign with a fresh focus on boosting sports participation amongst specific female demographic groups – particularly teens, mums and women in their 50s and 60s. The initiative’s latest ‘bolder’ activation wave extends the first campaign’s demographic… Continue reading Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Leveraging nationwide tennis interest during the 23016 Australian Open, Defence Force Recruiting launches a film-led series for the Australian Air Force that pits air force pilots up against big serving Australian tennis star Sam Groth. The campaign is led by a showpiece spot called ‘Ground Up’. Rolled out on 14 January, the film,… Continue reading Tennis Star Sam Groth Heads Australian Defence Force Recruitment Drive
Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’
Footballer Sol Campbell, athlete Ade Adepitan, musician Tinie Tempah and actor David Harewood have all turned their skin white for a new Operation Black Vote campaign aimed at encouraging encourage the BAME community to register and vote in the forthcoming UK General Election. The campaign, developed in harness with agency Saatchi & Saatchi London,… Continue reading Sports Stars & Cultural Ambassadors Front UK General Election ‘Operation Black Vote’
Sport England’s Integrated #ThisGirlCan Inspires Women
Sport England rolls out the core creative in its bold, new ‘This Girl Can’ initiative to encourage women of all sizes and fitness levels to enjoy sport. It celebrates women who are doing their sports/exercise no matter how they do it, how they look or even how sweaty they get. Building on the… Continue reading Sport England’s Integrated #ThisGirlCan Inspires Women
Colombian Govt’s World Cup Ads Ask Rebels To Disarm
Colombia’s Government is using Brazil 2014 to try and persuade FARC and ELN guerrillas to swap bullets for balls by rolling out a World Cup themed campaign inviting rebels to lay down their arms. As World Cup fever built across the country throughout June, the Colombian Ministry Of Defence leveraged the football-led surge in… Continue reading Colombian Govt’s World Cup Ads Ask Rebels To Disarm
