Late February saw Sport England reprise its award-winning ‘This Girl Can’ initiative aimed at helping women get active with a focus on tackling the sport and exercise ‘Enjoyment Gap’. The fresh wave of UK work is a call-to-arms to the country’s sports clubs and exercise outfits and follows on from research which found that,… Continue reading Sport England Launches Fresh ‘This Girl Can’ Phase In Bid To End The ‘Exercise Enjoyment Gap’
Tag: FCB Inferno
Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
At the start of the 2022/23 season, the Premier League launched a 90-second brand film thanking fans and the football community and highlighting football’s social contribution. Leveraging the new (early) season kick-off and running in cinemas, on television, online and in print, the spot offers a tribute to 30 years of stories, thrilling football,… Continue reading Premier League ‘More Than 90 Minutes’ 30th Year Ad Thanks Fans & Showcases Community Support
Premier League Stars Seek Fan Support To Fight Racism In Sport Via ‘No Room For Racism’
Launched across the Premier League match week between 16 and 24 October, the league, its clubs and players launched a ‘No Room For Racism’ initiative which urged fans to continue to challenge and report discriminatory behaviour whenever and wherever they see it. The campaign, developed for the Premier League by agency FCB Inferno, sought… Continue reading Premier League Stars Seek Fan Support To Fight Racism In Sport Via ‘No Room For Racism’
Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums
To mark the return of football fans to stadiums for live games in the UK, the Premier League and other UK sporting organisations worked with the Sports Technology and Innovation Group (a unit put together by the Secretary of State for Digital, Culture, Media and Sport to work with sport bodies to explore solutions to get… Continue reading Premier League (& Other UK Sports Bodies) Launch ‘For The Love Of Sport’ As Fans Return To Stadiums
Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Sport England has expanded its ‘We Are Undefeatable’ initiative with new tools and new marketing as it continues its mission to help the 43% of people living in England with a health condition get active. Working with agency FCB Inferno, the latest work promotes new platform tools The lottery funded campaign, which sees… Continue reading Sport England Expands ‘We Are Undefeatable’ To Help Those With Health Conditions Get Active
Premier League’s ‘Return To Football’ Celebrates Season The Restart With Fan At-Home Support Spot
The 2019/20 Premier League season resumed behind closed doors on the 18 June after 100 days away and to celebrate the resumption and encourage fans to enjoy its return from the safety of their own homes, the league itself launched a video showcasing some of the innovative and varied ways supporters will be cheering on… Continue reading Premier League’s ‘Return To Football’ Celebrates Season The Restart With Fan At-Home Support Spot
Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home
A new initiative launched in mid March by Sport England, following the British Government’s advice to stay at home during pandemic, was fronted by a national campaign to help people stay active during the coronavirus crisis. ‘Join The Movement’, developed in harness with agency by FCB Inferno, aimed to offer creative ideas for exercising… Continue reading Sport England Rolls Out ‘Joint The Movement’: A National Collaboration To Help Stay Active At Home
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
The end of October saw Sport England launch the third phase of its ongoing and award-winning campaign series ‘This Girl Can’. The creative again juxtaposes fun and empowerment as it addresses the ‘universal awkwardness associated with getting fit’. This third iteration of the multi-platform initiative is spearheaded by a hero film that uses gentle,… Continue reading Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
Sport England is rolling out the next phase of its much admired and highly successful ‘This Girl Can’ campaign with a fresh focus on boosting sports participation amongst specific female demographic groups – particularly teens, mums and women in their 50s and 60s. The initiative’s latest ‘bolder’ activation wave extends the first campaign’s demographic… Continue reading Sport England’s ‘This Girl Can’ Bolder Next Stage Strategy Target Teens, Mums & Grandmothers
