Sport England’s ongoing and award-winning ‘This Girl Can’ platform returned in September with a fresh campaign celebrating the inventive ways women have stayed active during the pandemic which aims to inspire other women to do the same through uplifting real-life stories. The latest work, by FCB Inferno (the agency behind the original campaign creative… Continue reading Fresh ‘This Girl Can’ Phase Fuels Energetic Comeback Supporting More Women Being Active During Covid
Tag: Activity
Freya Supports England’s ‘Back To Netball’ Roadshow
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow to encourage women to get back into netball. As part of the ‘Back to Netball’ 2012 Roadshow, the sport will be promoted throughout the UK across a number of regional Olympic events and at dedicated London Live events… Continue reading Freya Supports England’s ‘Back To Netball’ Roadshow
McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
In the UK McDonald’s has launched a new child-aimed London 2012 campaign aiming to promote active movement called ‘Mascotathon’. The creative, which revolves around the one-eyed London 2012 mascot characters ‘Wenlock and Mandeville’, ties in with a new Olympic kids Happy Meal and aims to engage and encourage children to exercise. McDonald’s,… Continue reading McDonald’s London 2012 Kids-Led Activity ‘Mascotathon’
