Launched on 1 February, sports drink Maximus’ ‘Do-Cathlon’ game show debuted on Foxtel: a six-part reality series created in partnership with the Frucor Suntory owned hybrid sports drink brand. The programme features a team of five former professional athletes and their best friends who compete in a series of ‘dialed up to the max’… Continue reading Maximus Teams Up With Foxtel Sports Network To Launch ‘Do-Cathlon’ Game Show
Tag: Netball
Suncorp’s Reinforces Commitment To Netball Australia Via One Family’s Story In ‘The Drive’
A new Suncorp activation called ‘The Drive’, created in harness with agency Leo Burnett, reinforces the brand’s commitment to Netball Australia in particular and women’s sport in general. Launched on 28 April, the spearhead spot is called ‘The Drive’ and the a 90-second film ran across Australian TV and brand and rights owner online… Continue reading Suncorp’s Reinforces Commitment To Netball Australia Via One Family’s Story In ‘The Drive’
England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
The first week of August saw another sport look to its return to action when England Netball rolled out a new campaign called #RiseAgain. Led by a social spot which claims that “for every day that we’ve been kept apart from our teammates and the incredible game we all love, we have been dreaming of the day that we can… Continue reading England Netball Unity Campaign Addresses C-19 Challenges Via ‘Together Netball Will Rise Again’
Decibel Meter/Bushfire Relief Charity Match – Origin Energy & Netball Australia
Together with Netball Australia and Origin Energy, we implemented a live decibel meter to engage directly with fans. Territory: Australia Agency: TLA Objectives In February 2020 Origin Energy, as part of its nationwide commitment to help local communities thrive, penned a three-year partnership with Netball Australia which supported netball in… Continue reading Decibel Meter/Bushfire Relief Charity Match – Origin Energy & Netball Australia
Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport
Territory: Australia / Global Agency: Leo Burnett, Sydney Objective: Samsung Australia learned that children with hearing loss have difficulty playing some team sports because they can’t hear the referee’s whistle and that this can lead to a feeling of exclusion. With 40% of Australians suffering from some form of… Continue reading Samsung’s ‘The Silent Whistle’ Links App To Galaxy Smartwatch To Boost Deaf Participation In Team Sport
Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport
May saw Suncorp release an emotive campaign called ‘Team Girls’ to act as a rallying cry to inspire Australian teen girls to stay in sport. The new marketing programme, developed in harness with agency Leo Burnett Melbourne, gives a voice to 38 teenage Australians: a confidence rallying call. Echoing sports motivational traditions and… Continue reading Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport
Puma Australia Teams Up With Melbourne Vixen For #Vixens4Life Membership Campaign
Sportswear giant Puma teamed up with Australian netball team the Melbourne Vixons for a membership drive that aims to raise awareness of the team in particular and for women in sport in general as it seeks to build togetherness and inspire a new generation of netball stars. The campaign is led by a spot… Continue reading Puma Australia Teams Up With Melbourne Vixen For #Vixens4Life Membership Campaign
Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
Samsung Electronics Australia leveraged its partnership with Netball Australia through a new campaign called ‘Back in the Game’: this content and experience series was developed in harness with the sport’s governing body and a set of athlete ambassadors and it aims to empower and motivate Australian women to defy the daily barriers that stand between… Continue reading Netball Australia Backer Samsung Kicks Off ‘Back in the Game’ Series With ‘Call To Arms’ Launch Spot
Former Australian Netball Captain Layton Fronts New Samsung Campaign Leveraging Gold Coast 2018
Samsung Electronics Australia has rolled out a new campaign, ‘The Ad I Was Supposed To Make’, that stars former Australian Netball captain and Samsung Ambassador Sharni Layton and which leverages heightened interest in the team, in netball and in Australian sport surrounding the 2018 Commonwealth Games. The creative explores an Australian sporting story of… Continue reading Former Australian Netball Captain Layton Fronts New Samsung Campaign Leveraging Gold Coast 2018
Netball Australia’s ‘All On The Line’ Face-Off Ad Launches New Suncorp Super Netball League
18.02.17 – a new era begins in Australian netball! At least that’s the message behind the league’s new season ‘All On The Line’ multi-platform launch campaign. February ushers in a revolution in Australian netball as the new Suncorp Super Netball league season starts with new teams, new global talent, new broadcast deals and… Continue reading Netball Australia’s ‘All On The Line’ Face-Off Ad Launches New Suncorp Super Netball League
Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Samsung activates its partnership with Australian Netball by launching an emotional ‘Train Like a Diamond’ virtual reality experience enabling fans to sees just what it is like to train with the national team. Samsung, a major sponsor of the Australian Diamonds national squad, aims to give netball lovers a close-up, in-person team training experience.… Continue reading Samsung Australia’s 360-Degree Australian Netball ‘Train like a Diamond’ VR Experience
Freya Supports England’s ‘Back To Netball’ Roadshow
Sportswear and lingerie brand Freya Active has teamed up with England Netball to launch a roadshow to encourage women to get back into netball. As part of the ‘Back to Netball’ 2012 Roadshow, the sport will be promoted throughout the UK across a number of regional Olympic events and at dedicated London Live events… Continue reading Freya Supports England’s ‘Back To Netball’ Roadshow
