Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success

Netball Australia principal partner Suncorp rolled out the latest wave of its ‘Team Girls’ activation platform on 18 March with a campaign called ‘For Every Girl’s Endgame’ that celebrates all the various way that girls can ‘win’ through netball.   The latest wave of work in the Australian financial brand’s ‘Team Girls: Endgame’ platforms, developed… Continue reading Suncorp’s Netball Australia ‘Endgame’ Campaign Encourage Girls To Define Success

AFL Sponsor AAMI Support Supporters With Competition Style ‘Fansurance’ Campaign

AFL insurance partner AAMI is supporting Australian footy fans through its latest ‘Fansurance’ activation: a competition campaign which helps supporters who experience clangers that damaged their pride.   Developed with agency Ogilvy Australia, Fansurance is a contest to help fans recover from footy related mishaps – like dropping a pie in the stands, shrinking their… Continue reading AFL Sponsor AAMI Support Supporters With Competition Style ‘Fansurance’ Campaign

Suncorp’s Reinforces Commitment To Netball Australia Via One Family’s Story In ‘The Drive’

A new Suncorp activation called ‘The Drive’, created in harness with agency Leo Burnett, reinforces the brand’s commitment to Netball Australia in particular and women’s sport in general.   Launched on 28 April, the spearhead spot is called ‘The Drive’ and the a 90-second film ran across Australian TV and brand and rights owner online… Continue reading Suncorp’s Reinforces Commitment To Netball Australia Via One Family’s Story In ‘The Drive’

Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport

May saw Suncorp release an emotive campaign called ‘Team Girls’ to act as a rallying cry to inspire Australian teen girls to stay in sport.   The new marketing programme, developed in harness with agency Leo Burnett Melbourne, gives a voice to 38 teenage Australians: a confidence rallying call.   Echoing sports motivational traditions and… Continue reading Australian Netball Title Sponsor Suncorp’s ‘Team Girl’s’ Rallying Call To Keep Girls In Sport