AFL insurance partner AAMI is supporting Australian footy fans through its latest ‘Fansurance’ activation: a competition campaign which helps supporters who experience clangers that damaged their pride. Developed with agency Ogilvy Australia, Fansurance is a contest to help fans recover from footy related mishaps – like dropping a pie in the stands, shrinking their… Continue reading AFL Sponsor AAMI Support Supporters With Competition Style ‘Fansurance’ Campaign
Tag: AAMI
AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation
Mid-March saw Australian insurance provider AAMI launch a season-long integrated campaign leveraging its upgraded rights as a major partner of the AFL fronted by a pair of AFL athlete ambassadors Trent Cotchin and Marcus Bontempelli. The multi-channel campaign, running under the brand’s umbrella ‘AAMI DOES’ marketing platform, spans national television commercials supported by Out… Continue reading AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation
Leveraging The Melbourne Cup: Activation Highlights From The Race That Stops A Nation
Australian brands of all shapes and sizes are activating around the 2016 Melbourne Cup Day as they aim to leverage the country’s attention on ‘the race that stops a nation’. From official partners such as title sponsor Emirates, insurer AAMI and fashion brand Myer, to ambushers and, of course, the big book brands, Australian… Continue reading Leveraging The Melbourne Cup: Activation Highlights From The Race That Stops A Nation
