AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation

Mid-March saw Australian insurance provider AAMI launch a season-long integrated campaign leveraging its upgraded rights as a major partner of the AFL fronted by a pair of AFL athlete ambassadors Trent Cotchin and Marcus Bontempelli.   The multi-channel campaign, running under the brand’s umbrella ‘AAMI DOES’ marketing platform, spans national television commercials supported by Out… Continue reading AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation

Bulldogs Fan & Hollywood Star Chris Hemsworth Fronts AFL’s New Season ‘The Bont’ Campaign

Hollywood actor Chris Hemsworth stars in the launch campaign promoting the new 2017 AFL season fronting a spearhead commercial in which he pitches a movie about his beloved Western Bulldogs.   The integrated campaign – which spans TV, outdoor and press, plus digital and social – launched on 16 March ahead of the new season… Continue reading Bulldogs Fan & Hollywood Star Chris Hemsworth Fronts AFL’s New Season ‘The Bont’ Campaign