Mid-March saw Australian insurance provider AAMI launch a season-long integrated campaign leveraging its upgraded rights as a major partner of the AFL fronted by a pair of AFL athlete ambassadors Trent Cotchin and Marcus Bontempelli. The multi-channel campaign, running under the brand’s umbrella ‘AAMI DOES’ marketing platform, spans national television commercials supported by Out… Continue reading AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation
Tag: OOG
UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
A month ahead of Japan 2019 , UK broadcaster ITV launched a ‘Rise For The Rugby World Cup’ trailer to build tournament buzz and promote its own competition coverage. The creative was inspired by elements of modern Japanese artistic culture including anime and gaming. Drawing on influences ranging from classic anime movies like… Continue reading UK Broadcaster ITV Launches ‘Rise for the Rugby World Cup’ Japanese Anime Promo
