McDonald’s kicked off Summer 2023 in Australia with a comic campaign called ‘Macca’s Road Trip Rules’ which leveraged the brand’s AFL partnership and featured a pair of footie stars – Melbourne Demons Christian ‘Trac’ Petracca and Western Bulldogs Bailey ‘Baz’ Smith. McDonald’s, known in Australia affectionately as simply Macca’s, has a long-running partnership with… Continue reading McDonald’s Australia Teams Up With AFL Stars Petracca & Smith For ‘Summer Road Trip Rules’
Tag: Western Bulldogs
Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN). The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans
AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation
Mid-March saw Australian insurance provider AAMI launch a season-long integrated campaign leveraging its upgraded rights as a major partner of the AFL fronted by a pair of AFL athlete ambassadors Trent Cotchin and Marcus Bontempelli. The multi-channel campaign, running under the brand’s umbrella ‘AAMI DOES’ marketing platform, spans national television commercials supported by Out… Continue reading AFL Skippers Avoid Game Day Disasters In AAMI ‘Could’ve Been A Clanger’ New Season Activation
Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
22 June saw Bet 365 Australia launch a three-part social series called ‘The Fans Make The Game’ which leverages the AFL’s return and drives league-linked betting by bringing to life the fanatical fans of three AFL teams: Richmond Tigers, the Western Bulldogs and the Greater Western Sydney Giants. Hosted by comedian Danny McGinlay, the… Continue reading Bet365 Australia Gets Behind The Scenes With Die Hard AFL ‘Fans Make The Game’ 3-Part Social Series
