Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans

February saw Australian streaming platform Kayo Sports roll out the latest iteration in its ongoing ‘Sport Lives Here: Kayo House’ marketing platform called ‘Your Team’ which features some of the country’s biggest sports stars from multiple codes including Bailey Smith (AFL), Josh Addo-Carr and Patrick Carrigan (NRL) and Liz Watson (SSN).   The campaign, created… Continue reading Kayo Sports ‘Your Team’ Campaign Sees Sports Stars Hear Personal Confessions From Their Fans

Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign

Kayo Sports launched a new iteration of its ongoing ‘Sport Lives Here’ brand campaign in the form of a cricket focused marketing initiative called ‘World Cup Lives Here’ ahead of the ICC Men’s T20 World Cup.   Developed with agency Special Group, the campaign features a strong line up of international cricket stars – including… Continue reading Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign

Kayo Launches ‘Sport Lives Here’ Campaign As Sports Stars Move In Together

Kayo Sports launched a new brand campaign in mid-February called ‘Sport Lives Here’ to showcase the Australian sports streaming platform’s sports offering. Created via Special Group Australia, the creative is fronted by a team of Aussie sports stars, coaches and commentators: including Dustin Martin, Luke Keary, Ellyse Perry and Cam Waters.   The strong line-up… Continue reading Kayo Launches ‘Sport Lives Here’ Campaign As Sports Stars Move In Together