Kayo Sports launched a new iteration of its ongoing ‘Sport Lives Here’ brand campaign in the form of a cricket focused marketing initiative called ‘World Cup Lives Here’ ahead of the ICC Men’s T20 World Cup. Developed with agency Special Group, the campaign features a strong line up of international cricket stars – including… Continue reading Cricketers Move In To ‘Kayo House’ For World Cup In New ‘Sport Lives Here’ Campaign
Tag: David Warner
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
