KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
Tag: Product Tie-In
Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Not only is the NBA back, but its stand out player LeBron James is back too – back playing for his home town Cleveland Cavaliers. Nike Basketball, just one of several brands with an association with the team or the player, is celebrating his return home with a new two-minute film called ‘Together’. … Continue reading Nike ‘Together’ Celebrates Lebron’s Cleveland Return
Mercedes’ Nintendo Mario Kart Product Placement Ad
It may be more of a product placement and a product launch alliance, but Mercedes’ partnership with Nintendo sees its GLA Crossover feature in the new ‘Mario Kart 8’ game. Not only did the German upmarket automaker’s new GLA Crossover appear alongside the legendary cartoon character at its Japanese launch event, but more interestingly… Continue reading Mercedes’ Nintendo Mario Kart Product Placement Ad
