Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’. Launched in the second half of November, the initiative was developed in partnership with Cricket Australia and was conceived and created by agency Special Group and… Continue reading Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Tag: Steve Smith
Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
The countdown to the 2017/18 Ashes has begun as Cricket Australia begins to build some anticipation around the test series and starts its ticket sales drive. The campaign, developed in alliance with agency M&C Saatchi Melbourne, celebrates ‘Our Greatest Test’ and revolves around the idea that when the Australian and English players face one… Continue reading Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
KFC has revived its authentic everyman ‘Home Cricket Ground’ initiative – activating its partnership with Cricket Australia – with a multi-platform campaign (spanning TV, social and even Shazam) that celebrates Australian fans’ at-home cricket rituals. To leverage the new 2015/16 summer cricket season, the campaign is built on the idea that while the MCG… Continue reading KFC Australia ‘The Home Cricket Ground (#TheHCG)’ Back For More Fan Rituals
