Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it shipped to the United Kingdom and promoted through integrated guerrilla style marketing which included a campaign jingle. The Ashes ambush campaign, which was developed in… Continue reading Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’
Tag: The Ashes
Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, The Ashes and the British Grand Prix at Silverstone to bring to life how the brand is part of these legendary sporting events. Developed in… Continue reading Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign
ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
Ahead of the 2023 Ashes summer, England and Wales Cricket Board (ECB) sponsor LV= Insurance leveraged its tie-up to begin the hype ahead of the Australia series through a ‘Village Vs Pro: Ashes Edition’ campaign developed with ‘The Cricket District’. The content led initiative saw the Jack and Toby from village cricket social media… Continue reading ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’
The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
Ashes fervour is sure to maintain melodrama of this crazy summer. A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and a bacon-saving final innings demolition might have raised cricket’s profile in England and left the public hungry for more. And now sport’s oldest rivalry –… Continue reading The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads
Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
The countdown to the 2017/18 Ashes has begun as Cricket Australia begins to build some anticipation around the test series and starts its ticket sales drive. The campaign, developed in alliance with agency M&C Saatchi Melbourne, celebrates ‘Our Greatest Test’ and revolves around the idea that when the Australian and English players face one… Continue reading Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign
Controversial Paddy Power Rolf Harris Ashes Ad Leaks
Perhaps the edgiest, most combative and controversial of the Ashes 2015 rivalry-led activations was an ad by eternal ‘bad-boy’ bookie Paddy Power called ‘The Only Aussie We Don’t Want To Get Out Is Rolf Harris’. In addition to the strapline and the brand logo, the execution itself featured an image of the convicted sex… Continue reading Controversial Paddy Power Rolf Harris Ashes Ad Leaks
ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier for 2013/14 Ashes hosts Cricket Australia, is rolling out a new ‘unite the country’ style campaign called ‘The Face A Nation’. The big idea behind… Continue reading ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes
Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants
Another Ashes series is already upon us and the series title sponsor Commonwealth Bank is activating its rights by inviting cricket fans to ‘Get in the Game’ – via grass roots grants and/or test ticket competitions – by joining its ‘CommBank Cricket Club’. Launched in early November, this isn’t positioned as a typical cricket… Continue reading Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants
Ashes Snapshot: Utilities, Entertainment & Grassroots
Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever. Series title sponsor Investec has launched an array of activity promoting its ‘Voyage’ private bank account. Its central ‘Cricket Zone‘ websites is a utility-focused statistics resource for fans and aficionados, while it is also s using… Continue reading Ashes Snapshot: Utilities, Entertainment & Grassroots
Buxton’s Anglo-Australian NewsCorp Ashes Activation
In the pre-Ashes build-up during late June and early July Buxton Mineral Water partnered with NewsCorp-owned newspapers The Times and The Australian to launch the first ever joint Anglo-Australian campaign of its type – titled ‘Who’s Got The Bottle’. Buxton, the England and Wales Cricket Board’s official water supplier, is running a parallel paper… Continue reading Buxton’s Anglo-Australian NewsCorp Ashes Activation
Captains Front Wolf Blass Sky Sports Ashes Alliance
With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
Late June saw the England and Wales Cricket Board (ECB) has rolled out a new campaign based around social media activity and statistics called ‘#RiseForEngland’. Launched in the late June build up to this summer’s Ashes test series against Australia, the ECB’s web application revolves around social media statistical comparisons by aggregating web activity… Continue reading ECB’s ‘#RiseForEngland’ Web App + Joint ACB ‘FanFaceOff’
