Tag Archives: The Ashes

Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’ Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Aussie Beer VB Leverages Ashes Controversy With Release Of ‘England Bitter’

Australian beer brand VB (Victoria Bitter) leveraged Ashes excitement and cricketing controversy between Cricket Australia and Cricket England by releasing a limited edition batch of ‘England Bitter’ which it >>
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Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign

Muray’s Hip X-ray & Perez Stare Front Castore ‘Summer Of Sport’ OOH Campaign

British based sportswear brand Castore launched a major outdoor led ‘Summer Of Sport’ UK campaign in late June and early July which focused on bold imagery linked to Wimbledon, >>
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ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’ ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’

ECB Sponsor LV= & Cricket District Celebrate Ashes Summer Via ‘Village Vs Pro’

Ahead of the 2023 Ashes summer, England and Wales Cricket Board (ECB) sponsor LV= Insurance leveraged its tie-up to begin the hype ahead of the Australia series through a >>
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The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads

The Ashes 2019: Activative’s Top 20 Most Memorable Ashes Activations, Ambushes & Ads

Ashes fervour is sure to maintain melodrama of this crazy summer.   A tied World Cup final decided by Super Overs followed by 85 all out against Ireland and >>
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Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign

Ashes Anticipation Begins With Cricket Australia’s ‘Our Greatest Test’ Ticket Campaign

The countdown to the 2017/18 Ashes has begun as Cricket Australia begins to build some anticipation around the test series and starts its ticket sales drive.   The campaign, >>
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Controversial Paddy Power Rolf Harris Ashes Ad Leaks Controversial Paddy Power Rolf Harris Ashes Ad Leaks

Controversial Paddy Power Rolf Harris Ashes Ad Leaks

Perhaps the edgiest, most combative and controversial of the Ashes 2015 rivalry-led activations was an ad by eternal ‘bad-boy’ bookie Paddy Power called ‘The Only Aussie We Don’t Want >>
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ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes

ASICS ‘FaceANation’ Activates Cricket Australia’s Ashes

The Ashes are here again and cricket fans can rejoice in the return of one of sport’s oldest international rivalries – England against Australia and ASICS, the kit supplier >>
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Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants

Ashes Sponsor CommBank’s ‘Cricket Club’ Tickets/Grants

Another Ashes series is already upon us and the series title sponsor Commonwealth Bank is activating its rights by inviting cricket fans to ‘Get in the Game’ – via >>
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Ashes Snapshot: Utilities, Entertainment & Grassroots Ashes Snapshot: Utilities, Entertainment & Grassroots

Ashes Snapshot: Utilities, Entertainment & Grassroots

Summer 2013 has seen a slew of official and ambush cricket campaigns rolling out to leverage Ashes fever.   Series title sponsor Investec has launched an array of activity >>
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Buxton’s Anglo-Australian NewsCorp Ashes Activation Buxton’s Anglo-Australian NewsCorp Ashes Activation

Buxton’s Anglo-Australian NewsCorp Ashes Activation

In the pre-Ashes build-up during late June and early July Buxton Mineral Water partnered with NewsCorp-owned newspapers The Times and The Australian to launch the first ever joint Anglo-Australian >>
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