After the end of its long-standing FIFA tie-up, EA Sports has finally axed its original governing body linked branding and introduced its new look for what is now known as ‘FC’ – the world’s most popular sports game. Working with creative studio Uncommon – which is creating the new brand vision, identity and logo)… Continue reading EA Sports ‘FIFA / FC’ Rebrand Built Around Real-World & In-Game Triangles
Tag: Perimeter
Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Ahead of the Domain Test, Cricket Australia platinum partner Domain paid homage to the country’s unwavering twin obsessions of cricket and property through a brand campaign called ‘Proudly Property Tragics’. Launched in the second half of November, the initiative was developed in partnership with Cricket Australia and was conceived and created by agency Special Group and… Continue reading Domain & Cricket Australia Launch ‘Proudly Property Tragics’ Campaign Prior To Domain Test Series
Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
Nike, the official kit supplier of The Football Association, leveraged England’s historic 1,000th international match with a campaign called ‘And All Who Follow’ honouring the 93 black players who paved the way in English football. The activation, conceived and created by Wonderhood Studios, took place on 14 November when England took on Montenegro in… Continue reading Nike ‘And All Who Follow’ Honours 93 Black Players Capped By England To Mark Team’s 1000th Match
Specsavers Sponsors 2013 RLWC Tournament Officials
Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands. The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials