Specsavers continued its familiar tactics of cheekily leveraging major sports events through eyesight-themed humour by celebrating England’s progress at UEFA Euro 2020 through a billboard stunt and linked social campaign claiming ‘It’s Coming Home’. The chorus from the team’s official Euro 1996 song by David Badiel and Frank Skinner with the Lightening Seeds is… Continue reading Specsavers Giant OOH ‘It’s Coming Home’ Ad & Social Stunt Leverages England Euro 2020 Excitement
Tag: Specsavers
Specsavers ‘Test Experts’ Activates ECB Test Sponsorship With A Unique Look Into Cricketers’ Eyes
Fronted by a trio of England cricket stars, eye care brand and retailer Specasavers launched its England Cricket Board (ECB) sponsorship with an inventive, high definition photo shoot showcasing elite sport’s incredible hand-to-eye co-ordination. Activating at the start of the Specsavers Test Series between England and India, Jos Buttler, Jonny Bairstow and Stuart Broad… Continue reading Specsavers ‘Test Experts’ Activates ECB Test Sponsorship With A Unique Look Into Cricketers’ Eyes
Specsavers Sponsors 2013 RLWC Tournament Officials
Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands. The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials
