Leveraging spiking interest in the sport around the 2021 Rugby League World Cup – taking place in England from 15 October to 19 November 2022 – fitness and performance energy drink brand Reign Total Body Fuel rolled out a docuseries profiling a team of England stars and brand ambassadors – including men’s forward John Bateman, women’s centre Amy… Continue reading England Rugby League’s Bateman, Hardcastle & Simpson Front ‘Ready To Reign’ Docu-series Leveraging World Cup
Tag: Rugby League World Cup
Rugby League World Cup 2017 Launches ‘Nobodies’ Promoting Lesser Known Players To The Hosts Fans
To leverage upcoming Rugby League World Cup, the organising committee has launched a new campaign promoting the global sporting event with a focus players less well known to fans of the host nations Australia, New Zealand and Papua New Guinea. The Rugby League World Cup 2017 (RLWC2017) initiative, developed in tandem with agency Clemenger… Continue reading Rugby League World Cup 2017 Launches ‘Nobodies’ Promoting Lesser Known Players To The Hosts Fans
Specsavers Sponsors 2013 RLWC Tournament Officials
Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands. The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials
