Tag: Print Ads

Barclays Pride Work Fronts New ‘Values-Led’ Strategy

Barclays is refocusing its sponsorship approach by uniting its partnerships under a values-driven strategy and late June saw a vignette of its new philosophy through its ‘Pride In London’ activation.   The bank’s integrated, multi-platform activation plan spanned traditional advertising, dressing its physical owned assets, an interactive role in the Pride Parade live digital and… Continue reading Barclays Pride Work Fronts New ‘Values-Led’ Strategy

Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration

One of the more interesting contemporary TV tie-ins is Suzuki’s sponsorship of top rated Australian reality TV show The Block – a partnership that focuses on in-programme integration and which sees the brand’s vehicles front and centre of the show.   The most recent activation of the car brand’s partnership with the Channel 9 show… Continue reading Suzuki ‘The Block’ TV Tie-In Led By In-Show Integration

Nike’s Brazil Shirt Launch Starts World Cup Kit Fight

Late November saw Nike kick off its 2014 World Cup Brazilian national team activation with its ‘Dare To Be Brazilian’ campaign and new national team shirt launch.   The initial ‘Dare to be Brazilian / Ouse Ser Brasileiro’ work, created by agency Wieden+Kennedy, is fronted by five of the Brazilian side’s star players: Neymar, Thiago… Continue reading Nike’s Brazil Shirt Launch Starts World Cup Kit Fight

Specsavers Sponsors 2013 RLWC Tournament Officials

Specsavers, an official partner of the Rugby League World Cup (RLWC), has begun activating its sponsorship of the tournament’s match officials across multiple platforms ranging from a ref and player fronted launch event, traditional PR, online video, in-store work and a ticket competition in partnership with local media brands.   The official sponsorship press launch… Continue reading Specsavers Sponsors 2013 RLWC Tournament Officials

Social Media Wall Fronts Esurance’s US Open Work

Esurance’s integrated US Open multi-platform initiative, which revolves around brand ambassadors and world N.1 doubles pair the Bryan Brothers, includes the innovative on-site social media wall.   The 50ft-by-8ft interactive video screen wall, a new addition to the US Open site in 2013 next to the Louis Armstrong Stadium, displays displays social media commentary by… Continue reading Social Media Wall Fronts Esurance’s US Open Work