Tag: Bryan Brothers

Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation

Tennis fans celebrate this year’s US Open with American Express at the USTA Billie Jean King National Tennis Center on Saturday, August 27, 2022 in New York. (Ben Hider/AP Images for American Express)

American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme   Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation

Social Media Wall Fronts Esurance’s US Open Work

Esurance’s integrated US Open multi-platform initiative, which revolves around brand ambassadors and world N.1 doubles pair the Bryan Brothers, includes the innovative on-site social media wall.   The 50ft-by-8ft interactive video screen wall, a new addition to the US Open site in 2013 next to the Louis Armstrong Stadium, displays displays social media commentary by… Continue reading Social Media Wall Fronts Esurance’s US Open Work