American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
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Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Prudential Financial partnered with new athlete ambassador Ethan Quinn on a campaign leveraging the 2023 US Open focusing on pensions. Fronted by 19-year-old US tennis sensation Quinn, the campaign is set during the USTA’s major annual tournament and follows the young player as he begins an early, transformative stage of his sports journey as… Continue reading Prudential Financial & Ambassador Ethan Quinn Leverages US Open Via ‘Now What?’ Campaign
Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
Leveraging the 2023 US Open and fronted by Canadian tennis professional and Morgan Stanley athlete ambassador Leylah Fernandez, the financial services giant rolled out a mixed CSR and marketing initiative with the Women’s Tennis Association (WTA) which brings to life the idea that ‘The Game Is for Everyone’. The campaign, crafted by agency The… Continue reading Morgan Stanley & Canadian Tennis Star Fernandez Launch ‘Boundary: The Game Is For Everyone’ Campaign
