American Express returned as a sponsor of the 2023 US Open tennis championships with a multi-platform sports activation programme Spearheaded by a 30-second spot called ‘Advantage Is Yours’, the anchor tennis ad follows the journey of a mother and daughter – both passionate fans – exploring the USTA’s flagship annual tournament while unlocking various… Continue reading Amex Leverages 2023 US Open Return Via Integrated ‘Advantage Is Yours’ Activation
Tag: Credit Card
American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
American Express set out to help tennis fans ‘create unforgettable memories’ and provide card members with ‘exclusive event-enhancing experiences’ through its multi-strand Wimbledon 2022 activation programme which spans Andy Murray gaming experiences, a nail bar, a member lounge and a series of queue surprises. Working with Havas and Red Havas, all of the activations… Continue reading American Express Sets Up An Array Of Bespoke Experiences & Utilities At Wimbledon 2022
Not Everyone Gets It – CRED & IPL 2020/BCCI
Indian credit card payment brand CRED, an official partner of 2020 Dream11 IPL, leveraged its rights through an integrated campaign led by a series of tongue-in-cheek TV and online ads starring iconic celebrities from the 90s to drive awareness and spread messaging about the importance of paying credit bills on time. Objectives Fintech CRED, founded… Continue reading Not Everyone Gets It – CRED & IPL 2020/BCCI
Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
A ‘Ready To Serve’ campaign capturing how local New York restaurant owners are getting back on their feet and reopening safely in time for the rescheduled 2020 US Open was a key pillar in US Tennis Association (USTA) sponsor American Express’ tournament activation programme. The campaign, which was created by ESPN CreativeWorks with Brooklyn-based commercial… Continue reading Neirs Tavern Fronts American Express’ US Open ‘Ready To Serve’ Shop Small Activation
Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
American Express’ integrated 2018 US Open activation programme serves up a blend of member benefits, fan experiences and adverts and opened with a lead commercial starring athlete endorser and former champion Venus Williams. The ‘Before The Roar’ spot, which launched on 14 August (two weeks ahead of the tournament’s 27 August start), fronts a… Continue reading Amex US Open Work Blends Member Benefits, Games, Fan Experiences, Wrist Bands & Venus Williams Led Ads
Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
Prior to their 2 October game against the Detroit Lions, new Chicago Bears sponsor Visa activated its recently signed four-year partnership with a virtual reality experience that enabled fans of the NFL franchise to get on to the gridiron with their favourite players. The new sponsorship deal, which sees Visa become the Bear’s exclusive… Continue reading Chicago Bears Activate New Visa Sponsorship Deal With Virtual Reality & 360° Training Experience
Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
As the 2016 US Open gets under way, the spearhead of sponsor American Express’ integrated and multi-faceted leverage ‘Like A Pro’ programme led by an immersive ‘Pro Walk’. Aiming to build on its reputation for leveraging the latest technology to create unique and memorable fan experiences, the payments and credit card outfit has created… Continue reading Sampras Fronts American Express’ US Open ‘Pro Walk’ Immersive Tennis Fan Online Virtual Experience
Capital One Cup Final’s Twitter-Based ‘Own The Arch’ & Remote Defender
The Football League and tournament sponsor Capital One gave fans on Twitter the chance to decide the colour of the Wembley arch for the final as part of the campaign to generate engagement and awareness of the Capital One Cup final between Chelsea and Tottenham Hotspur. The social media vote saw the lighting scheme… Continue reading Capital One Cup Final’s Twitter-Based ‘Own The Arch’ & Remote Defender
GRAMMYs Activation Review: It’s All About The Music Stupid!
Stand out activation at the 2015 GRAMMYs Awards came from those brands with genuine music synergy and/or entertainment heritage that primarily focused on creating or curating original music experiences. The most impressive work came in the form of Microsoft’s interactive ‘Human Music Box’, Pepsi’s ‘Out Of The Blue‘ music experiences, Hyundai’s emerging artist mentoring… Continue reading GRAMMYs Activation Review: It’s All About The Music Stupid!
Barclaycard’s Twitter-Led Mercury Music Sponsorship
Barclaycard activated its sponsorship of the 2012 Mercury Music Award by encouraging music fans to “voice their support” for the nominated artists by turning their supportive tweets into speech. A digital, Twitter-based campaign, created by Dare, converts tweets by users who register on a dedicated website and used the hashtag #voice and the hashtag… Continue reading Barclaycard’s Twitter-Led Mercury Music Sponsorship
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ campaign within its ‘Go World’ Olympic programme. Unlike the earlier ‘behavioural change’ aims of the previous UK Olympic work, this global campaign has more of… Continue reading Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
