On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Tag: TBWA
Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
FIFA, Argentina and Lionel Messi sponsor Adidas celebrated the team and player’s 2022 Men’s World Cup with virtual stunt CGI billboard in Dubai that went global and viral and generated more than 250m organic views. Territory: Dubai / Global Agency: Vertex, Havas Middle East & TBWA Objective As part of… Continue reading Adidas ‘Impossible Rondo’ CGI Digital OOH Stunt Activates World Cup, Messi & Argentina Tie-Ups
Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
On 18 November sportswear giant Adidas rolled out a player-specific strand in its ‘Family Reunion’ 2022 FIFA Men’s World Cup activation programme fronted by flagship player ambassador Lionel Messi and called The Impossible Rondo’. Created in harness with agencies TBWA and Fresh Juice, the spot stars five different versions of the Argentina skipper using… Continue reading Adidas Lines Up Five Versions Of Lionel Messi In Its ‘The Impossible Rondo’ Spot
Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
A week ahead of kick-off, Adidas launched its 2022 FIFA Men’s World Cup campaign with a hero spot titled ‘Family Reunion’ which reunites the brightest stars from its global athlete ambassador stable including both footballers (including Lionel Messi, Karim Benzema and Jude Bellingham) and other endorsers (such as Stormzy). Setting out to celebrate why… Continue reading Adidas ‘Family Reunion’ Reunites Its Global Football Ambassador Family Ahead Of Qatar 2022
Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
On 9 August Gatorade paid tribute to Lionel Messi’s greatness and the end to his 20-year FC Barcelona career with a motivating commercial which invites him to move on and the viewer not to stop. The sports drink brand rolled out the campaign across its digital and social channels around the world to leverage… Continue reading Gatorade Pays Tribute To FC Barcelona’s Former Superstar & PSG’s New Recruit Via ‘Messi Mindset’
BMW Activates RBFA Alliance For UEFA Euro 2020 Via ‘Empty Streets’ Campaign
BMW celebrates its sponsorship of Belgium’s empty streets in a campaign activating its tie-up with the Royal Belgian Football Association (RBFA) ahead of UEFA Euro 2020. Activating its long-running partnership with the national team, nicknamed the Red Devils, Munich-headquartered premium automotive giant celebrates the nation’s empty open roads as the population stays at home… Continue reading BMW Activates RBFA Alliance For UEFA Euro 2020 Via ‘Empty Streets’ Campaign
Adidas Ultraboost 21’s Audio-Visual Launch Created By TBWA & Sound-Tracked by Youth Mode
A creative collaboration between German sportswear giant Adidas, creative agency TBWA and production company Builders Club, with sound and audio design studio YOUTH MODE spearheaded the launch of the new Ultraboost 21 sneaker. Described as an ‘orbiting visual and audio journey’, the creative used high-speed, dynamic cameras to express the explosive high-energy of UB21… Continue reading Adidas Ultraboost 21’s Audio-Visual Launch Created By TBWA & Sound-Tracked by Youth Mode
Adidas ‘Run To Reconnect’ Endorser Films Promote Lightweight Running ‘Focusebreathein’ Range
Adidas launched a New Year initiative, called ‘Run To Reconnect’, based around the objective to encourage more people to use running as an antidote to stress. The campaign runs in parallel to the launch of a new lightweight running collection called Focusebreathein: which Adidas’ claims offers a seamless fit which helps focus the wearer on… Continue reading Adidas ‘Run To Reconnect’ Endorser Films Promote Lightweight Running ‘Focusebreathein’ Range
JJ Watt’s Pre NFL Season Gatorade Commercial Offers Viewers Advice – ‘Find a Rival’
NFL star JJ Watt is one of the most storied players still playing in the NFL and much of his success has come after striving to overcome challenging obstacles from serious injury through painful rehabilitation to defeat. The latest Gatorade campaign, launched on 18 July ahead of training camp for the upcoming NFL season,… Continue reading JJ Watt’s Pre NFL Season Gatorade Commercial Offers Viewers Advice – ‘Find a Rival’
NRL Launches Multi-Phase, Integrated ‘Let’s Make History’ Campaign Ahead Of 2017 Season Opener
The initiative began several days ahead of the 2017 Telstra Premiership Season opener with a nostalgic teaser phase revolving around last year’s Grand Final led by a short clip asking ‘Who will make history this year?’. This NRL teaser, launched on 15 February, is a taste of nostalgia from the week leading up to… Continue reading NRL Launches Multi-Phase, Integrated ‘Let’s Make History’ Campaign Ahead Of 2017 Season Opener
Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
Following this year’s earlier UK ‘Flow Faster’ London 2012 work from Saatchi & Saatchi (featuring Usain Bolt), Visa and agency TBWA is now rolling out its global ‘Legends’ campaign within its ‘Go World’ Olympic programme. Unlike the earlier ‘behavioural change’ aims of the previous UK Olympic work, this global campaign has more of… Continue reading Visa’s ‘Difference’ TVC Leads Go Global Olympic Campaign
