On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure
Tag: Neuroscience
New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
New Balance, the official partner of the TCS New York City Marathon, applied an inventive algorithmic approach to part of its 2018 race activation when it used a compression algorithm to guide the editing process of its her 30-second commercial. The sportswear brand’s multi-layered NYC Marathon activation was spearhead by a lead spot called… Continue reading New Balance Employed Neuroscience To Track Consumer Attention & Trim Its TCS NYC Marathon Spot
