Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure

On 11 February, a day ahead of Super Bowl LVIII, adidas launched a new global brand campaign called ‘You Go This’ featuring a strong line up elite endorsers and amateur athletes which sets out to help athletes handle sporting pressure. The global content series, which is led by a spearhead spot, features a team of… Continue reading Adidas Leverages Big Game To Launch Global ‘You Got This’ Brand Campaign With Endorsers & Neuroscientists Helping Athletes Handle Pressure

Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman

Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t Look Away’ and in the US the creative champions the US Women’s National Team through executions fronted by star players Lindsey Horan and Trinity Rodman.  … Continue reading Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman