Leveraging its global FIFA tie-up with the 2023 Women’s World Cup, adidas ran a series of local market specific campaigns in parallel with its global ‘Play Until They Can’t Look Away’ and in the US the creative champions the US Women’s National Team through executions fronted by star players Lindsey Horan and Trinity Rodman. … Continue reading Adidas’ US FIFA 2023 World Cup Stars USWNT Stars Lindsey Horan & Trinity Rodman
Tag: Sweden
Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners
Leveraging the lead-up to world’s largest half-marathon – Gothenburg’s ‘Göteborgsvarvet’ which was held on 13 May in 2023 – apparel brand Craft Sportswear rolled out a simple print ad amplified across social media which reminded readers and runners that there is only one thing that marathoners need to do: ‘Put one foot in front of… Continue reading Craft Sportswear Print Ad Helps Göteborgsvarvet Half-Marathon Runners
Adidas ‘From Sunrise To Sunset’ Initiative Supports Brand Fans Wanting To Stay Fit During Ramadan
Adidas sought to show that people don’t have to choose between fasting or working out during the holy month of Ramadam through a Swedish initiative called ‘From Sunrise To Sunset’ fronted by brand ambassadors and Swedish footballer Nabil Bahoui alongside Taekwondo full contact fighter Zahra Al-Mougrabi and the female basketball team Vision Generation Ball who all… Continue reading Adidas ‘From Sunrise To Sunset’ Initiative Supports Brand Fans Wanting To Stay Fit During Ramadan
Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Sportswear giant Adidas, an official partner of 10 teams competing at the 2023 FIFA Women’s World Cup in Australia and New Zealand, unveiled away kits for six of these sides – Argentina, Colombia, Germany, Japan, Spain and Sweden – in late March with a design and creative focus celebrating the scenery and natural landscapes of… Continue reading Adidas Unveils ‘Inspired By Nature’ Football Federation Away Kits For FIFA Women’s World Cup
Sweden’s Oddset Uses AI To Create ‘Dreams Of Europe’ Audio Commentary Campaign
Based on the insight that fans often dream about their team making it the final, Sweden’s Oddset used artificial intelligence (AI) to generate dream football commentary for sleeping soccer supporters in an audio campaign called ‘Dreams Of Europe’. The marketing initiative leveraged spiking Swedish soccer interest around the annual Swedish Cup tournament – a… Continue reading Sweden’s Oddset Uses AI To Create ‘Dreams Of Europe’ Audio Commentary Campaign
Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
The ‘Universal Health Wear’ campaign from Swedish sportswear brand Craft committed the company to offering Americans 10.7% off a dedicated collection until the USA introduces universal healthcare. The campaign and offer applies to a bespoke line of hoodies, shorts and T-shirts which are all available to Americans with a 10.7% discount – the same amount… Continue reading Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association
‘The Match Against Bullying’, an activation which took place between March 2018 and October 2019, was a community and cause sponsorship initiative by Swedish FA and national stadium sponsor Swedbank working in tandem with the Friends Foundation charity on an integrated anti-bullying initiative in Sweden based around a World Cup warm up match and led… Continue reading The Match Against Bullying – Swedbank, Friends Foundation & The Swedish Football Association
Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
The Swedish sportswear company Bjorn Borg worked with a neurologist to combine exercise and classical music on a campaign called ‘Smartness’ which takes a creative approach to exploring what happens in our brains when we work out. Launched on 9 September, the initiative is based on the idea that both training and classical music… Continue reading Sportswear Brand Bjorn Borg’s Smart Symphony Is Optimized To Improve Workouts
Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
To celebrate England’s win over Sweden, all Ikea cafes are offering fish and chips for £1 for tomorrow only. The giant Swedish retailer’s social media campaign leveraging the Russia 2018 quarter final game between Sweden and England began 24 hours ahead of kick-off with a social media food post called ‘A Game Of Two… Continue reading Ikea Leverages Sweden v England With Social Posts, Food Offers & Star Player Instagram Bet
Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
On the day that Sweden took on Mexico in a bid to go through to the knockout rounds of Russia 2018, Sweden national team partner Volvo ran a stylish, simple Swedish tactical print and social ad called ‘Thor’s Hammer’. Running as a double page spread in magazines and across the car company’s Facebook page… Continue reading Tactical Volvo Print & Social Ad Activate Sweden Sponsorship Ahead Of Mexico Showdown
Länsförsäkringar ‘Nasty Filter’ App Tackles Race Hate Following Sweden v Germany World Cup Match
After the 23 June World Cup game between Sweden and Germany, the Swedish footballer Jimmy Durmaz was exposed to an avalanche of race hate on social media. Responding to this abuse and to make a clear values based statement against this form of abusive behaviour, Swedish insurance agency Länsförsäkringar launched its ‘Nasty Filter’ app: a utility which changes words… Continue reading Länsförsäkringar ‘Nasty Filter’ App Tackles Race Hate Following Sweden v Germany World Cup Match
Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
Early March saw an inventive initiative from the Swedish women’s football team which replaced the players’ names on the back of their shirts with empowering messages in a kit campaign that aims to inspire women. The #InYourName campaign, which was a collaboration between the team, the Swedish Football Association and its kit partner Adidas, saw… Continue reading Swedish Women’s Football Team Replace Shirt Names With Empowering Messages Of Equality
