Spotify leveraged its front of shirt sponsorship of Spanish giant FC Barcelona in a collaboration with Latin singer Karol G marking her Spanish streaming dominance which blended sport and music via a bespoke playlist, an exclusive Barca team shirt and t-shirt with the singer’s logo and a capsule collection of merchandising products. The activation, which… Continue reading FC Barcelona Sponsor Spotify Launches Exclusive Karol G Logo Kit, Merch & Playlist
Tag: Capsule Collection
Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Teaming up with agency BBDO New York, the Mars owned candy brand M&M’s released its Super Bowl LVIII campaign on 6 February – a week ahead of the Big Game – called ‘Almost Champions’. The spearhead spot stars actress Scarlett Johansson (who has never won an Oscar) alongside NFL legends Dan Marino, Terrell Owens and… Continue reading Mars Owned M&M’s Launch ‘Almost Champions’ Campaign For Super Bowl LVIII
Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character. The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration
Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
The ‘Universal Health Wear’ campaign from Swedish sportswear brand Craft committed the company to offering Americans 10.7% off a dedicated collection until the USA introduces universal healthcare. The campaign and offer applies to a bespoke line of hoodies, shorts and T-shirts which are all available to Americans with a 10.7% discount – the same amount… Continue reading Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare
‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Launched on ‘Candace Parker Day’ in Chicago and timed to leverage the 2021 WNBA Playoffs, adidas rolled out a global campaign in tandem with Dick’s Sporting Goods fronted by Chicago Sky star and two-time WNBA MVP Candace Parker running under its ‘Impossible Is Nothing’ brand platform. Led by a global campaign film which pays homage… Continue reading ‘Candace Parker Day’ Sees Adidas Launch Global Women’s Hoops Campaign & Signature Collection
Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
A new Pepsi clothing collection initiative, launched on 9 September, leveraged both the start of the new NFL season and New York Fashion Week and saw the soft drink’s giant team up with legendary Harlem couturier Dapper Dan for a limited-edition capsule collection. Dapper Dan is the self-described ‘father of logo-mania’ and has outfitted… Continue reading Pepsi Links NFL Kick-Off To NY Fashion Week Via Dapper Dan Made For Watching Football Capsule Collection
USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Ahead of the 2021 US Open, the United States Tennis Association (USTA) launched a new ‘Let’s Tennis’ campaign in mid-August to reposition itself and the game as less elitist and to change the perception that tennis is not an accessible sport. With its flagship tournament starting on 30 August in Flushing (Queens, New York),… Continue reading USTA Launches Inclusive ‘Let’s Tennis’ Integrated Initiative Ahead Of 2021 US Open
Stade Français Paris Teams Up With K-Way For Colourful Lifestyle Collection
Late March saw French rugby union giant Stade Français formalise its partnership with the athleisure brand K-Way to launch a collaborative capsule collection led by a trio of lifestyle products in the iconic pink colour scheme of the Paris-based TOP 14 club. The limited edition ‘Le Vrai’ capsule collection is based around a trio of… Continue reading Stade Français Paris Teams Up With K-Way For Colourful Lifestyle Collection
Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
The launch film for the Adidas x Humanrace collaboration, between the German sportswear giant and singer, songwriter and producer Pharrell Williams shines a spotlight on the people shaping creativity and football culture today and tomorrow. Rolling out in late 2020, the focus was on five young London creators who each embody the passion and… Continue reading Adidas x Humanrace Collaboration Campaign Celebrates Human Spirit Of Inclusivity
