Tag: Boss

Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays

For MLB’s 2024 Opening Day, official beer partner Corona rolled out an ‘Opening Day Off’ sweepstakes which lobbied bosses across the USA to give their employees a day off so they can celebrate and enjoy the first day of the new baseball season. This ‘day off’ has become a well-trodden, tactical creative path in sports… Continue reading Opening Day Off > Sports Marketing Appeals For Days Off & National Holidays

Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration

Boss, the athletic arm of the Hugo Boss fashion brand, leveraged its fresh partnership with the NFL at the start of the new football season through an integration into Roblox ‘Super NFL Tycoon’ game which offered players a chance to unlock a virtual ‘Boss x NFL’ hoodie for the gaming character.   The athleisure clothing… Continue reading Boss Leverages New Football Season Via Super NFL Tycoon Roblox Game Merch Integration